Incentivize people to take your survey

Gift Card Reward for Research Participants

Mike

Last Update há 4 anos

Looking for a way to reward survey participants with SurveyMonkey, Typeform, Google Forms, JotForm, SurveySparrow, Paperform?

Increase survey responses by sending gift cards to research participants

The use of incentives and rewards for survey participation is a common way to get complete responses in online surveys. Survey creators offer rewards (money or gifts) in exchange for the completion of the questionnaire. So, the first question that comes to our mind is “how effective these rewards are?”.

Offering the right gifts to the right respondents can help you encourage your audience to complete your survey (SurveyMonkey, Typeform, Google Forms, JotForm, SurveySparrow, Paperform). Those respondents’ answers are probably relevant, and you may want to give them extra encouragement in exchange for the completion of the questionnaire. As for example if you’re hoping to reach people who have purchased your product, it may be worth it to offer them a little something to encourage them to take the time to give you product feedback.

1) Create your campaign

When you finally decide you’re going to offer a prize to your survey respondents, select first the best method you’ll use to reward them, a direct reward or a sweepstakes entry?

By choosing to reward individuals directly you offer a more direct compensation, you give an incentive to every survey participant.


Using a sweepstakes or a contest to award the actual prize to a smaller number of people would be an option when your budget is limited.

The good thing is that in both cases, it'll take no more than 5 minutes to create your campaign with appyReward.


Instantly reward your respondents as a thank you for answering your Survey

Everything is automatic! It's no longer necessary to manually select and insert each gift code into your form or email for each contact. Simply set the odds of winning and give participants the opportunity to get a prize instantly once they have completed their survey.

2) Choose your gift

Next, choose rewards that are most likely to appeal to anybody responding to your survey. And don’t forget to keep your budget in mind, especially if you’re offering everybody a reward.


If you desire to friendly thank your recipients for their collaboration, a 5 bucks Starbuck Coffee gift card would be enough and grandly appreciated. On the other hand, if you need to engage hard-to-reach prospects a $10 Visa gift card would be more efficient. In any case cash and other monetary incentives are more powerful in getting response rates to go up.

The appyReward catalog offers more than 200 e-gift cards from the most popular merchants in US and Europe, that you only pay at their face value.


You can also offer other valuable content you might have (corporate gift cards, coupons, etc.). And here, there is no gift to purchase.


🤷 YOU DO NOT KNOW WHAT TO PICK ?

LET YOUR CONTACTS CHOOSE THEIR GIFT!


Sometimes it can be tricky to know exactly which gift card will delight your contacts. This is why appyReward allows you to create reward campaigns with which your contacts will be free to choose the gift of their choice. All you need to do is to specify the value and let your contacts select themselves from the gift cards available for that value.


3) Step up the rules

appyReward allows you to adapt your e-gifts offer to the demand (you can create more codes than gifts you have in your wallet). Everything is automatic, but this is you, and only you who’s monitoring the gift giving.


Whatever the number of contacts you must reach, this is you that fixes the number of gifts to deliver. Make your best return rate estimation with our calculator to purchase the right numbers.

Don't be fooled by bots!

Security - Access Control for digital gift cards delivery


Secure your surveys and only reward real respondents, as your surveys may be the target of bots that will respond to your survey to get gifts for free.


This is why we take care of our features to make your job easier and above all to secure your budget. With the "Access Control" option, access to the gift is only on request. You can thus verify the authenticity of the participant before giving him access to the gift. Thanks to this feature, the access link for digital gifts delivery would be sent once authorized by you.


How does it work?


4) Customize your campaign

And finally, don’t forget to brand your reward landing page and email with personalized content. It is the smartest thing to do to help your respondents remember you. Adding a custom URL would not only personalize the final link with recipients, but also avoid any email confusion.

How to customize the reward process?

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